Mindblossom has teamed up with Reebok and Footlocker for the launch of the Reebok Classic Remix Collection. Reebok has recruited emerging Hip Hop artists to create exclusive music and video content that’s available for download once you  purchase a pair of the shoes.

People who buy the shoes at a participating US Footlocker store will receive a scratch card with a pin number. The pin number unlocks video footage and an exclusive MP3 download. Users are also able to peruse the shoe collection and compare the new Remix Shoes with their 80’s counterparts.

They certainly didn’t have technology like this in the 80’s. The underlying system is a Grails content management system that manages all user data and application content. The user experience was developed using Adobe Flash and ActionScript 2. The two tiers are integrated using a series of web services.

New artists and new content will be released monthly for the next six months, so be sure to check back regularly.

Tags: Isobar Canada, launch!, Mindblossom

This entry was posted on Wednesday, March 11th, 2009 at 10:45 pm and is filed under Featured, Mindblossom, Our Work, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.