Not Just Creatives Have Creative Ideas
As most agencies do, MindBlossom is composed of a variety of departments who collectively ensure the jobs get done. However, at MindBlossom creative ideas are not limited to the creative department; everyone is encouraged to contribute their creative ideas. A recent in-office competition is an excellent example.
The goal was to develop an iPhone application for an existing client that would utilize unexploited opportunities. Employees were allowed to form their own groups of threes that could consist of any department. Teams brainstormed ideas and assembled a preliminary pitch deck that included initial design compositions. Later each group presented their concept and final designs to the MindBlossom Senior Leadership Team. The competition inspired some truly original great ideas.
The winner’s concept will be polished and pitched to the client. They also won a new iPod Touch, not too shabby for a friendly in-office competition. The winning team consisted of Cassie McDaniel, design, Mark Kosokovits, development and Oila Krivtchoun, information architecture. Their outstanding idea may have never been realized if MindBlossom only encouraged creatives to think creatively.
Without naming clients I’ll just briefly describe two of the ideas MindBlossom teams came up with.
Pizzeria- This team created an iPhone application that offered ordering capabilities, locate the nearest restaurant and games. The game allowed users to create their own pizza by adding topping and putting it into the oven.
Airline- This team created an application that offered tools and information to use to both plan and experience a vacation. The application would continuously provide travelers with upcoming and ongoing vacation deals. Once booked, the application would help with the planning of itinerary and other details.
When clients work with MindBlossom they get the creativity of the entire company not just one department. This approach allows MindBlossom to successfully create original and ingenious concepts that achieve results.
Tags: contest, Creative, iphone, Mindblossom
April 17th, 2009 at 3:30 pm
After the competition, talking with other people around the office, I found there were some fantastic ideas that were never realized because of time restrictions or inability to get the teams together or in agreement… Should there be another round to help bring more ideas to life? I also think that in Round 2, it would be particularly helpful to have a time during work hours that is explicitly for brainstorming and teamwork, so that participants don’t feel guilty about working on the ideas AT work, and don’t have to sacrifice their free time, either. It is, afterall, ideas that drive Mindblossom’s success…