Isobar North America’s San Francisco-based team received top honors from Promo magazine’s Interactive Marketing Awards for its “Killed Ideas” campaign on behalf of Blurb, taking both first place in the New Media category and second place in the Integrated Promotion category. Promo’s Interactive Marketing Awards honor the best and brightest in effective interactive marketing. Executives from Isobar and Blurb plan to speak in detail about the campaign at WOMMA’s 2010 School of WOM (Word of Mouth) Conference, held in Chicago on May 24-26th.

Blurb is the creative publishing and marketing platform used by creative professionals and consumers worldwide to create, publish, share and sell professional-quality books. With its service already popular among photographers and designers, the company partnered with Isobar to help expand its reach into a broader set of business users, specifically advertising and marketing agency creative professionals. Isobar’s powerful “Killed Ideas” campaign engaged agency professionals by appealing to their passion for creative ideas, while simultaneously showcasing the power of putting ideas to print. The multifaceted campaign featured participation from leading advertising industry pundits and influencers; an integrated use of web, social media and word-of-mouth techniques; and strong results that mapped to specifically defined campaign goals.

Congrats to our friends at Blurb and our San Francisco-based team!

Mindblossom has won first place in the ‘09 Aegis Media North America 3C Awards for its work for Dan Aykroyd’s Crystal Head Vodka.  Winners in Aegis’ internal competition were announced last month, and we thought it to be about time to share the strategy and creative that put us at the head of the class. Please take a look at the storyboard below, then head over to http://crystalheadvodka.com to get the lowdown from Dan Aykroyd himself.

One last thing: We must apologize in advance for any moments of ‘blast!’ caused by a difficulty in getting your hands on a bottle of the crystal-distilled spirit for yourself. ‘Seems a thoughtful mix of strategy, execution, and good old fashioned word of mouth can really do a number on the supply of a finely crafted vodka such as Crystal Head.