Microsoft tries luring the eyes with a prize
Tuesday, December 9th, 2008I came across this article two weeks ago, which was originally written by Matt Hartley of the Globe and Mail, and have condensed it for your perusing benefit…
… Microsoft’s new strategy is to turn to its marketing department to get people interested in trying Live Search by borrowing a page from frequent-flyer and gas-station loyalty programs.
Earlier this year, the company rolled out four initiatives, each designed to place marketing before technology by offering users and advertisers perks to try out Live Search. Microsoft believes that by offering financial incentives to try Live Search through prizes, offline advertising and discounts with online retailers, more users will be willing to try the service, giving marketers a reason to buy more ads…. (more…)
