What a classic case of the power of social media. HP, like Dell, has truly embraced the influencers in social media program to help them spread the word about the HP Dragon Notebook: 31 influencers to give away 31 notebooks in 31 days. What a unique and insightful way to not only maximize reach, but introduce Hewlett Packard to the social arena in a very positive way.  Here’s one of the chosen influencers, Chris Pirillo and his campaign to give away the HP Dragon.

If you type in “hp dragon” in search, you’ll notice that only the social media sites are the top ranked search results. The reason that this is important is now HP has built a positive influence within the social sphere and has garnered incremental influencer attention, who want to partner with them on future initiatives.

At Ammomarketing, we understand the importance of developing influencer relationships are very much with the intention of creating long-term partnerships with strong value exchange between the company and the influencers. Overtime, this value exchange turns into a trusting exchange that’s mutually reciprocated and can yield optimum benefits for both parties. Canadian clients are beginning to see the value of social media as a cost-effective way to strengthen brand perception, drive reach and create enduring and positive brand conversations. Good for you HP!

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… C: wait… SD: wait…

I had the distinct opportunity to attend the Rotman Lecture series to watch an insightful presentation by Rahaf Harfoush, a key member of Barack Obama’s Campaign that helped reshape the way political campaigns are run. Ideally, the voice of the people should be represented, and to garner their support means listening to their concerns and persuading them that you will answer those concerns. The Obama Campaign took it one step further: It harnessed this support by arming people with tools to help spread the message and making them feel integral to the campaign. This popular armament provided incredible individual empowerment that caused an explosion of smaller campaigns that fueled the Obama fire.

The Campaign unleashed its brand to the masses and the public embraced it and made it stronger. A great example of this is the Yes We Can Video by Little Will.i.am, an initiative developed by supporters who took Obama’s message, made it their own, and spread the word. It became synonymous with the Campaign and eventually amassed over 14.5 MM views.

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We create conversation and conversion. We create engagements and experiences. We create new solutions to old problems that will knock you on your ass. And it’s all fuelled by insight, coffee, and the best minds in the biz. With all this creating going on, we barely have time for ourselves. In fact, I don’t know where we’re going to find the time to write this post.

So we won’t, instead let us show you where we’re at…